President & Chief Executive Officer Mehdi Amjad’s vision has transformed Almasa IT Distribution into one of the fastest growing and most significant forces in the IT industry in the region.

At an exceptionally young age, Mehdi exhibited a deep interest in the trading activities of the family business that had been nurtured over three generations. In 1995, he started Al Masa computers, his first small business in Dubai, marking the beginning of his distinguished commercial success. Through his vision, passion and ability to orchestrate all resources to make it happen, Amjad was able to grow this small shop into a major IT regional conglomerate with a distribution network covering MENA & CIS countries.

Mehdi’s outstanding technical and managerial achievements have contributed to the position Almasa holds in the industry today. The spark in his leadership comes from matching inspiring vision with people who can successfully execute it into reality. His philosophy of utilizing advanced technology merged with the best talents of the industry has repeatedly propelled growth for Almasa.

Sajid is an exceptionally gifted, highly commercial individual with over 14 Years of Senior Management experience gained in the UK, Europe and the Middle East.

Having qualified as a Chartered Management Accountant with British Aerospace in the UK, Sajid then assumed senior Finance & Commercial roles with large UK and US Multinationals including Lear Corporation and the Caudwell Group.  

Since Jan 2005, Sajid has been based in the Middle East, initially with Aptec Distribution, where he was the Finance Director for 4 years and now with Al Masa.

Known for his exceptional work ethic, ability to build high performance teams and executing major change programs, Sajid is well placed to drive Al Masa to the next stage of its development.

John  was one of the key members to contribute to make Almasa the # 1 components distributor back in early 2000. After his brief shift with Hitachi, he has rejoined us from 1st June’2008 as General Manager - Components Business Department.

John is a B.E Electronics Engineer and has over 16 years of experience in the IT industry. He has complete understanding of the distribution model.  His career highlights have been Channel Manager for Middle East & Africa at Hitachi Global Storage Technologies, Territory Manager at Almasa IT Distribution in the year 2000.  

He has also worked with major companies such as Al Futtaim Electronics Toshiba & SMB Computers.At leisure John enjoys traveling, playing cricket & tennis.

Pradeep has a MBA from the University of Warwick and has over 19 years of experience in Networking & IT Security which includes business development, creating distribution systems, managing the reseller channels and supply chain management.

Prior to joining back Almasa Pradeep worked for Comguard FZ LLC as General Manager and was responsible for growing the company with more vendor relations in the IT security area. He has also worked with Almasa & Tech Data prior to this.  Pradeeps approach is about hard work, complete understanding of the distribution model, industry knowledge and developing the channel partnership. 

Pradeep enjoys reading and working out in his spare time.

He joined the company in 1997. Before coming to Dubai, UAE, he has worked with WIPRO Infotech, which is the world's largest independent third party R&D house based in India.

He has over twelve years of practical industry experience and gathered international experience with exposure to Asia, the Middle East, Africa and Europe. D’Costa has led and managed multiple high-tech projects and has a proven track record in leading multi-skilled, cross-functional teams to create IT based solutions that meet the management and information requirements of a corporation. He holds a Bachelor of Engineering Degree in Computer Science and is a certified Oracle DBA. In his free time he enjoys reading and playing football.