Overview
In 1995, Almasa IT Distribution started operations as a IT reseller operating from Dubai and specialising in hardware and software solutions. Since then, the company has evolved to become one of the leading IT infrastructure distributors in the Middle East and North Africa (MENA) region.
Today, Almasa IT Distribution is the largest business within the Almasa Group and as the cornerstone upon which the whole IT business was established, the company continues to be a major contributor to the Group’s success. In addition, Almasa IT Distribution has become the most valued channel for our multinational vendors and resellers, showing the passion and commitment necessary to maintaining the highest levels of service and customer satisfaction.
The rapid expansion we have witnessed over the years and commitment to service excellence, has positioned Almasa as the market leader in MENA and the resellers’ first choice for sourcing IT products and solutions.
Our expansive knowledge of the ICT industry and the diversity of our workforce enables Almasa to provide end-to-end innovative technology, professional solutions and services to our customers. This is largely due to a product portfolio that consists of the world’s leading IT brands and a team geared to drive adoption of next generation technologies in MENA and beyond.
As we continue to serve the leading IT brands we represent and the channel base we cater to, Almasa IT Distribution has structured its business into three core divisions namely Volume Business, Value Business and Mobile Business.
In keeping with our mission to be the most successful and valued technology distributor in the region, Almasa IT Distribution is fully dedicated to serving its customers and will continue to work towards our goal of becoming your distributor of choice in the MENA region.
Our Mission
Almasa continuously strives to improve the performance of its businesses and attain its vision. Our strategy is to develop the right vision for each business unit, recruit the right people to manage these units and empower them with the right resources to achieve their objectives.
Our Vision
The Almasa Vision statement is based on principles that inspire the group and its staff. To improve people' lives whether at home or in the workplace and to spread technology by bringing it closer to people and businesses so it is more useable, affordable and effective. To create profitable businesses that achieves high levels of growth, and has the potential to be among the top in their chosen segments.
