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Almasa Mobile is a new division set up in 2013 within Almasa IT Distribution, the flagship operations in the Almasa Group of companies. Almasa Mobile has been set up to focus key resources to support a widening portfolio of international mobile brands and a growing distribution network of independent mobile retailers as well as telecommunications operators in UAE, Iraq, Egypt and Jordan.


Its growing portfolio includes Smartphones, Tablets and accessories from leading brands including Apple, Asus, CAT and Lenovo.


Poised to become a market leader in the sector, Almasa Mobile will bring its expertise in distribution to this new division with investments in ‘on-the-ground’ network of retail stores and service centres in key cities across the region to support its vendors and retail partners with the necessary spare parts, repair services, logistics and finance.

Our Mission

Almasa continuously strives to improve the performance of its businesses and attain its vision. Our strategy is to develop the right vision for each business unit, recruit the right people to manage these units and empower them with the right resources to achieve their objectives.

Our Vision

The Almasa Vision statement is based on principles that inspire the group and its staff. To improve people' lives whether at home or in the workplace and to spread technology by bringing it closer to people and businesses so it is more useable, affordable and effective. To create profitable businesses that achieves high levels of growth, and has the potential to be among the top in their chosen segments.